Greybeard Realty Sales Boost
Thursday, February 18th, 2010Greybeard Realty experienced a 14 % increase in home sales volume for 2009. That figure in itself is impressive, but when it is compared with area sales volume overall it becomes even more dramatic.
Home sales volume declined 17% in Buncombe County in 2009. In Black Mountain, home sales volume fell 8% for the same period.

Greybeard Realty, Black Mountain, NC
For Greybeard founder Chip Craig, his company’s increase in sales volume directly links with his company’s focus on advanced technology and expertise. He notes that nationally 87% of home buyers use the internet while searching for new homes. In the last year, he has noticed a strong increase in web visits to the Greybeard website with 65% of his company’s web traffic coming from outside of North Carolina.
“Our web traffic is up 85% for 2009,” he says. “In terms of page views, we are up 137% which means visitors are exploring more of our site. We have done quite a bit of search engine optimization to ensure that our site appears at the top of Google and Bing (two heavily used search sites).”
Greybeard utilizes the internet to market itself through paid website banners and has increased this exposure in the last year while other companies have had to reduce advertising expenditures. (more…)

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